Insait long ol maket bilong Afrika we i gat planti kompetisen olsemItiopia, Senegal, naIvory Coast, 'product differentiation' i wok long kamap bikpela samting.
Wanpela gutpela samting bilong ol bikpela distributa em long kisim ol 'exclusive' o 'semi-'eksklusiv raits bilong wanpela rijon.
1. Proteksen long ol woa bilong prais
Sapos i no gat 'exclusivity', planti ol impota i ken resis long prais tasol, na bagarapim ol 'margin'.
Wantaim wanpela agrimen bilong tilim ol samting:
- Maket prais i stap wankain
- Veliu bilong bren i go antap
- Longpela taim plening i kamap posibol
2. Strongpela Bren Bilding
Eksklusiviti i larim ol distributa long:
- Inves gut long wok maketing
- Wokim stok bilong haus kago
- Kamapim ol netwok bilong ol kontrakta
Long wanem, ol i no pret long narapela 'importer' i ken daunim ol.
3. Territori Divelopmen Strateji
Wanpela gutpela -eksklusiv model i gat:
- Ol mak bilong salim
- Ol plen bilong skruim rijonal
- Wok bung wantaim long maketing
Dispela i kamapim gro bilong tupela kampani na kampani bilong tilim ol samting.
4. Long-Tem Patnasip Stebiliti
Ol samting bilong wokim rup i no ol samting bilong sisen. Ol i nidim:
- Maket kaltivesen
- Edukesen bilong ol kastoma
- Bihain long-sels sevis
Ol 'exclusive partnerships' i save strongim wok bung bilong longpela taim na i no sotpela taim bilong wok bisnis.
Long ol bikpela kampani bilong Afrika we i save salim ol rup, ol agrimen tasol inap long senisim wanpela simpol bisnis bilong kisim ol samting i kam long narapela kantri i kamap wanpela rijonal entaprais we i gat lukaut na i ken go bikpela.